Make Better Decisions Faster

You're stuck at a crossroads. You're spinning your wheels. You know you need to make a big decision, but you're afraid of getting it wrong.

Let's Talk About Your Decision
Apollo pointing at board

I'm Dr. Apollo Emeka. I'm the Big Decisions Guy. I speak, coach, and facilitate to help executives and entrepreneurs make decisions so powerful that the path forward becomes obvious.

You're Not Alone

You're working harder than ever. But you're not moving forward. Your calendar is full, but nothing feels right. You're at a crossroads, and you're afraid to choose.

Maybe you feel like an impostor.
Maybe you think your big dream isn't possible.
Maybe you're worried about what people will think.

Here's the truth:

You're not stuck because you're not smart enough. You're stuck because you haven't made the right decision yet.

The Complete Decision Protocol

I've created a simple but powerful protocol to help you make big decisions. It has three steps:

1

Decide
with Heart

Choose outcomes that excite you. Something that makes you feel 10 out of 10 fulfilled. Don't settle for less.

2

Identify the
Requirements

Figure out what must happen to make your decision real. Get practical. Forget the cans, shoulds, and coulds to focus on just what matters.

3

Bet on
Game Changers

Find the actions that will almost guarantee your success.

This system works because it helps you beat the three monsters that keep you stuck: the Feasibility Monster, the Worthiness Monster, and the Social Monster.

Learn More About The Complete Decision Protocol

How I Can Help You

I've created a simple but powerful protocol to help you make big decisions. It has three steps:

Speaking

Need to unite your team around a big decision? I deliver keynotes and breakouts that make the path forward obvious.

Team Coaching

Want your team to decide together? I'll coach your group to make decisions everyone believes in.

1-on-1 Coaching

Ready to make your big decision? I'll guide you through the Complete Decision Protocol one-on-one.

Decision Architecting Retreats

Need to solve your biggest challenge fast? I'll lead your executive team through a retreat that creates breakthrough decisions.

Real Results from Real Leaders

"I like to take action. The idea of sitting in strategy sessions for hours is usually my personal idea of hell. Our work with Apollo Strategy Group helped me connect the dots between action and strategy so I can be confident that the action I'm taking will get us where we want to go. It's been especially beneficial to learn how to tap into the superpowers of each member of our team and build synergies to amp up our operations."

Adam Siegman
Adam Siegman
ETHOS Real Estate

"I love cooking up strategies! Implementation and scale are the hard parts. Apollo Strategy worked with us at every level of our organization to help prioritize, leverage, and execute on our plan to achieve our goal assets under management. They dug deep to map our existing processes and find opportunities to make things better, faster, and more effective. The impact on our business can't be overstated."

Jen McElyea
Jen McElyea
ETHOS Real Estate

"My work with Apollo Strategy helped me build and develop capacity on my team which freed me up to focus on higher level executive functions and grow my business. Starting in law school, the legal industry places a very high emphasis on being a stellar attorney. There is much less focus on building teams and leading a business. Apollo has helped me turn my great law practice into a healthy business too. I think everyone should work with Apollo, but especially the leaders who are looking to add more structure and consistency to their business."

Alfred Fraijo Jr.
Alfred Fraijo Jr.
Somos Group

"Apollo Strategy made a huge impact on our organization at a critical moment in time. They formulated a perfect blend of leadership best practices with coaching and training for more than 50 of our field managers. This engagement made a deep and lasting impact on our team. I've never been more convinced of the need to invest in people. This engagement had a lasting impact and we love the Apollo Strategy team!"

Ryan Graye
Ryan Graye
Renewable Resources Group

"We're a family-owned startup that's in the midst of a growth phase. Apollo Strategy blended coaching, consulting, and facilitation to help us build a high-level strategic plan and then translate our strategy into concrete objectives and tasks to execute on. Every level of our organization was integrated in the engagement to produce results that actually stuck. Anytime we're facing a major change initiative, I'm calling Apollo Strategy Group."

Brent Lloyd
Brent Lloyd
Aeries SIS

"I chose to work with Apollo because I loved his elite military background. I wanted someone who would push me and hold me accountable. He did not disappoint. More, I am in awe of how attuned Apollo is to the intersections of social issues like gender and race. He met me exactly where I was. He helped me identify my "superpowers" and focus my efforts on the highest impact activities. I'm so grateful I had the opportunity to work with him."

Patrice Berry
Patrice Berry
FUSE Corps

"In my work, it's important to be able to make the right decision quickly. Apollo has helped me strengthen my decision-making muscles, which also helps me leverage my team more effectively. My favorite part about working with Apollo is how he helps me come up with action plans for getting the right things done. We also focus on important leadership skills like communication and project management. We cover everything from strategy, down to the nuts and bolts."

Brett Norton
Brett Norton
Hines Intelligent Real Estate Investment

"Apollo Strategy brings the insights of a big consulting company with a "high-touch" coaching approach. I'm a very practical, operational thinker. I'm not impressed with fancy presentations and reports. I know a plan is useless unless it can be implemented. The Coach, Consult, Facilitate method from Apollo Strategy Group ensures successful implementation."

Jonathan Cotton
Jonathan Cotton
Aeries SIS

"I like to take action. The idea of sitting in strategy sessions for hours is usually my personal idea of hell. Our work with Apollo Strategy Group helped me connect the dots between action and strategy so I can be confident that the action I'm taking will get us where we want to go. It's been especially beneficial to learn how to tap into the superpowers of each member of our team and build synergies to amp up our operations."

Adam Siegman
Adam Siegman
ETHOS Real Estate

"I love cooking up strategies! Implementation and scale are the hard parts. Apollo Strategy worked with us at every level of our organization to help prioritize, leverage, and execute on our plan to achieve our goal assets under management. They dug deep to map our existing processes and find opportunities to make things better, faster, and more effective. The impact on our business can't be overstated."

Jen McElyea
Jen McElyea
ETHOS Real Estate

"My work with Apollo Strategy helped me build and develop capacity on my team which freed me up to focus on higher level executive functions and grow my business. Starting in law school, the legal industry places a very high emphasis on being a stellar attorney. There is much less focus on building teams and leading a business. Apollo has helped me turn my great law practice into a healthy business too. I think everyone should work with Apollo, but especially the leaders who are looking to add more structure and consistency to their business."

Alfred Fraijo Jr.
Alfred Fraijo Jr.
Somos Group

"Apollo Strategy made a huge impact on our organization at a critical moment in time. They formulated a perfect blend of leadership best practices with coaching and training for more than 50 of our field managers. This engagement made a deep and lasting impact on our team. I've never been more convinced of the need to invest in people. This engagement had a lasting impact and we love the Apollo Strategy team!"

Ryan Graye
Ryan Graye
Renewable Resources Group

"We're a family-owned startup that's in the midst of a growth phase. Apollo Strategy blended coaching, consulting, and facilitation to help us build a high-level strategic plan and then translate our strategy into concrete objectives and tasks to execute on. Every level of our organization was integrated in the engagement to produce results that actually stuck. Anytime we're facing a major change initiative, I'm calling Apollo Strategy Group."

Brent Lloyd
Brent Lloyd
Aeries SIS

"I chose to work with Apollo because I loved his elite military background. I wanted someone who would push me and hold me accountable. He did not disappoint. More, I am in awe of how attuned Apollo is to the intersections of social issues like gender and race. He met me exactly where I was. He helped me identify my "superpowers" and focus my efforts on the highest impact activities. I'm so grateful I had the opportunity to work with him."

Patrice Berry
Patrice Berry
FUSE Corps

"In my work, it's important to be able to make the right decision quickly. Apollo has helped me strengthen my decision-making muscles, which also helps me leverage my team more effectively. My favorite part about working with Apollo is how he helps me come up with action plans for getting the right things done. We also focus on important leadership skills like communication and project management. We cover everything from strategy, down to the nuts and bolts."

Brett Norton
Brett Norton
Hines Intelligent Real Estate Investment

"Apollo Strategy brings the insights of a big consulting company with a "high-touch" coaching approach. I'm a very practical, operational thinker. I'm not impressed with fancy presentations and reports. I know a plan is useless unless it can be implemented. The Coach, Consult, Facilitate method from Apollo Strategy Group ensures successful implementation."

Jonathan Cotton
Jonathan Cotton
Aeries SIS

"I like to take action. The idea of sitting in strategy sessions for hours is usually my personal idea of hell. Our work with Apollo Strategy Group helped me connect the dots between action and strategy so I can be confident that the action I'm taking will get us where we want to go. It's been especially beneficial to learn how to tap into the superpowers of each member of our team and build synergies to amp up our operations."

Adam Siegman
Adam Siegman
ETHOS Real Estate

"I love cooking up strategies! Implementation and scale are the hard parts. Apollo Strategy worked with us at every level of our organization to help prioritize, leverage, and execute on our plan to achieve our goal assets under management. They dug deep to map our existing processes and find opportunities to make things better, faster, and more effective. The impact on our business can't be overstated."

Jen McElyea
Jen McElyea
ETHOS Real Estate

"My work with Apollo Strategy helped me build and develop capacity on my team which freed me up to focus on higher level executive functions and grow my business. Starting in law school, the legal industry places a very high emphasis on being a stellar attorney. There is much less focus on building teams and leading a business. Apollo has helped me turn my great law practice into a healthy business too. I think everyone should work with Apollo, but especially the leaders who are looking to add more structure and consistency to their business."

Alfred Fraijo Jr.
Alfred Fraijo Jr.
Somos Group

"Apollo Strategy made a huge impact on our organization at a critical moment in time. They formulated a perfect blend of leadership best practices with coaching and training for more than 50 of our field managers. This engagement made a deep and lasting impact on our team. I've never been more convinced of the need to invest in people. This engagement had a lasting impact and we love the Apollo Strategy team!"

Ryan Graye
Ryan Graye
Renewable Resources Group

"We're a family-owned startup that's in the midst of a growth phase. Apollo Strategy blended coaching, consulting, and facilitation to help us build a high-level strategic plan and then translate our strategy into concrete objectives and tasks to execute on. Every level of our organization was integrated in the engagement to produce results that actually stuck. Anytime we're facing a major change initiative, I'm calling Apollo Strategy Group."

Brent Lloyd
Brent Lloyd
Aeries SIS

"I chose to work with Apollo because I loved his elite military background. I wanted someone who would push me and hold me accountable. He did not disappoint. More, I am in awe of how attuned Apollo is to the intersections of social issues like gender and race. He met me exactly where I was. He helped me identify my "superpowers" and focus my efforts on the highest impact activities. I'm so grateful I had the opportunity to work with him."

Patrice Berry
Patrice Berry
FUSE Corps

"In my work, it's important to be able to make the right decision quickly. Apollo has helped me strengthen my decision-making muscles, which also helps me leverage my team more effectively. My favorite part about working with Apollo is how he helps me come up with action plans for getting the right things done. We also focus on important leadership skills like communication and project management. We cover everything from strategy, down to the nuts and bolts."

Brett Norton
Brett Norton
Hines Intelligent Real Estate Investment

"Apollo Strategy brings the insights of a big consulting company with a "high-touch" coaching approach. I'm a very practical, operational thinker. I'm not impressed with fancy presentations and reports. I know a plan is useless unless it can be implemented. The Coach, Consult, Facilitate method from Apollo Strategy Group ensures successful implementation."

Jonathan Cotton
Jonathan Cotton
Aeries SIS

"I like to take action. The idea of sitting in strategy sessions for hours is usually my personal idea of hell. Our work with Apollo Strategy Group helped me connect the dots between action and strategy so I can be confident that the action I'm taking will get us where we want to go. It's been especially beneficial to learn how to tap into the superpowers of each member of our team and build synergies to amp up our operations."

Adam Siegman
Adam Siegman
ETHOS Real Estate

"I love cooking up strategies! Implementation and scale are the hard parts. Apollo Strategy worked with us at every level of our organization to help prioritize, leverage, and execute on our plan to achieve our goal assets under management. They dug deep to map our existing processes and find opportunities to make things better, faster, and more effective. The impact on our business can't be overstated."

Jen McElyea
Jen McElyea
ETHOS Real Estate

"My work with Apollo Strategy helped me build and develop capacity on my team which freed me up to focus on higher level executive functions and grow my business. Starting in law school, the legal industry places a very high emphasis on being a stellar attorney. There is much less focus on building teams and leading a business. Apollo has helped me turn my great law practice into a healthy business too. I think everyone should work with Apollo, but especially the leaders who are looking to add more structure and consistency to their business."

Alfred Fraijo Jr.
Alfred Fraijo Jr.
Somos Group

"Apollo Strategy made a huge impact on our organization at a critical moment in time. They formulated a perfect blend of leadership best practices with coaching and training for more than 50 of our field managers. This engagement made a deep and lasting impact on our team. I've never been more convinced of the need to invest in people. This engagement had a lasting impact and we love the Apollo Strategy team!"

Ryan Graye
Ryan Graye
Renewable Resources Group

"We're a family-owned startup that's in the midst of a growth phase. Apollo Strategy blended coaching, consulting, and facilitation to help us build a high-level strategic plan and then translate our strategy into concrete objectives and tasks to execute on. Every level of our organization was integrated in the engagement to produce results that actually stuck. Anytime we're facing a major change initiative, I'm calling Apollo Strategy Group."

Brent Lloyd
Brent Lloyd
Aeries SIS

"I chose to work with Apollo because I loved his elite military background. I wanted someone who would push me and hold me accountable. He did not disappoint. More, I am in awe of how attuned Apollo is to the intersections of social issues like gender and race. He met me exactly where I was. He helped me identify my "superpowers" and focus my efforts on the highest impact activities. I'm so grateful I had the opportunity to work with him."

Patrice Berry
Patrice Berry
FUSE Corps

"In my work, it's important to be able to make the right decision quickly. Apollo has helped me strengthen my decision-making muscles, which also helps me leverage my team more effectively. My favorite part about working with Apollo is how he helps me come up with action plans for getting the right things done. We also focus on important leadership skills like communication and project management. We cover everything from strategy, down to the nuts and bolts."

Brett Norton
Brett Norton
Hines Intelligent Real Estate Investment

"Apollo Strategy brings the insights of a big consulting company with a "high-touch" coaching approach. I'm a very practical, operational thinker. I'm not impressed with fancy presentations and reports. I know a plan is useless unless it can be implemented. The Coach, Consult, Facilitate method from Apollo Strategy Group ensures successful implementation."

Jonathan Cotton
Jonathan Cotton
Aeries SIS

"I like to take action. The idea of sitting in strategy sessions for hours is usually my personal idea of hell. Our work with Apollo Strategy Group helped me connect the dots between action and strategy so I can be confident that the action I'm taking will get us where we want to go. It's been especially beneficial to learn how to tap into the superpowers of each member of our team and build synergies to amp up our operations."

Adam Siegman
Adam Siegman
ETHOS Real Estate

"I love cooking up strategies! Implementation and scale are the hard parts. Apollo Strategy worked with us at every level of our organization to help prioritize, leverage, and execute on our plan to achieve our goal assets under management. They dug deep to map our existing processes and find opportunities to make things better, faster, and more effective. The impact on our business can't be overstated."

Jen McElyea
Jen McElyea
ETHOS Real Estate

"My work with Apollo Strategy helped me build and develop capacity on my team which freed me up to focus on higher level executive functions and grow my business. Starting in law school, the legal industry places a very high emphasis on being a stellar attorney. There is much less focus on building teams and leading a business. Apollo has helped me turn my great law practice into a healthy business too. I think everyone should work with Apollo, but especially the leaders who are looking to add more structure and consistency to their business."

Alfred Fraijo Jr.
Alfred Fraijo Jr.
Somos Group

"Apollo Strategy made a huge impact on our organization at a critical moment in time. They formulated a perfect blend of leadership best practices with coaching and training for more than 50 of our field managers. This engagement made a deep and lasting impact on our team. I've never been more convinced of the need to invest in people. This engagement had a lasting impact and we love the Apollo Strategy team!"

Ryan Graye
Ryan Graye
Renewable Resources Group

"We're a family-owned startup that's in the midst of a growth phase. Apollo Strategy blended coaching, consulting, and facilitation to help us build a high-level strategic plan and then translate our strategy into concrete objectives and tasks to execute on. Every level of our organization was integrated in the engagement to produce results that actually stuck. Anytime we're facing a major change initiative, I'm calling Apollo Strategy Group."

Brent Lloyd
Brent Lloyd
Aeries SIS

"I chose to work with Apollo because I loved his elite military background. I wanted someone who would push me and hold me accountable. He did not disappoint. More, I am in awe of how attuned Apollo is to the intersections of social issues like gender and race. He met me exactly where I was. He helped me identify my "superpowers" and focus my efforts on the highest impact activities. I'm so grateful I had the opportunity to work with him."

Patrice Berry
Patrice Berry
FUSE Corps

"In my work, it's important to be able to make the right decision quickly. Apollo has helped me strengthen my decision-making muscles, which also helps me leverage my team more effectively. My favorite part about working with Apollo is how he helps me come up with action plans for getting the right things done. We also focus on important leadership skills like communication and project management. We cover everything from strategy, down to the nuts and bolts."

Brett Norton
Brett Norton
Hines Intelligent Real Estate Investment

"Apollo Strategy brings the insights of a big consulting company with a "high-touch" coaching approach. I'm a very practical, operational thinker. I'm not impressed with fancy presentations and reports. I know a plan is useless unless it can be implemented. The Coach, Consult, Facilitate method from Apollo Strategy Group ensures successful implementation."

Jonathan Cotton
Jonathan Cotton
Aeries SIS

"I like to take action. The idea of sitting in strategy sessions for hours is usually my personal idea of hell. Our work with Apollo Strategy Group helped me connect the dots between action and strategy so I can be confident that the action I'm taking will get us where we want to go. It's been especially beneficial to learn how to tap into the superpowers of each member of our team and build synergies to amp up our operations."

Adam Siegman
Adam Siegman
ETHOS Real Estate

"I love cooking up strategies! Implementation and scale are the hard parts. Apollo Strategy worked with us at every level of our organization to help prioritize, leverage, and execute on our plan to achieve our goal assets under management. They dug deep to map our existing processes and find opportunities to make things better, faster, and more effective. The impact on our business can't be overstated."

Jen McElyea
Jen McElyea
ETHOS Real Estate

"My work with Apollo Strategy helped me build and develop capacity on my team which freed me up to focus on higher level executive functions and grow my business. Starting in law school, the legal industry places a very high emphasis on being a stellar attorney. There is much less focus on building teams and leading a business. Apollo has helped me turn my great law practice into a healthy business too. I think everyone should work with Apollo, but especially the leaders who are looking to add more structure and consistency to their business."

Alfred Fraijo Jr.
Alfred Fraijo Jr.
Somos Group

"Apollo Strategy made a huge impact on our organization at a critical moment in time. They formulated a perfect blend of leadership best practices with coaching and training for more than 50 of our field managers. This engagement made a deep and lasting impact on our team. I've never been more convinced of the need to invest in people. This engagement had a lasting impact and we love the Apollo Strategy team!"

Ryan Graye
Ryan Graye
Renewable Resources Group

"We're a family-owned startup that's in the midst of a growth phase. Apollo Strategy blended coaching, consulting, and facilitation to help us build a high-level strategic plan and then translate our strategy into concrete objectives and tasks to execute on. Every level of our organization was integrated in the engagement to produce results that actually stuck. Anytime we're facing a major change initiative, I'm calling Apollo Strategy Group."

Brent Lloyd
Brent Lloyd
Aeries SIS

"I chose to work with Apollo because I loved his elite military background. I wanted someone who would push me and hold me accountable. He did not disappoint. More, I am in awe of how attuned Apollo is to the intersections of social issues like gender and race. He met me exactly where I was. He helped me identify my "superpowers" and focus my efforts on the highest impact activities. I'm so grateful I had the opportunity to work with him."

Patrice Berry
Patrice Berry
FUSE Corps

"In my work, it's important to be able to make the right decision quickly. Apollo has helped me strengthen my decision-making muscles, which also helps me leverage my team more effectively. My favorite part about working with Apollo is how he helps me come up with action plans for getting the right things done. We also focus on important leadership skills like communication and project management. We cover everything from strategy, down to the nuts and bolts."

Brett Norton
Brett Norton
Hines Intelligent Real Estate Investment

"Apollo Strategy brings the insights of a big consulting company with a "high-touch" coaching approach. I'm a very practical, operational thinker. I'm not impressed with fancy presentations and reports. I know a plan is useless unless it can be implemented. The Coach, Consult, Facilitate method from Apollo Strategy Group ensures successful implementation."

Jonathan Cotton
Jonathan Cotton
Aeries SIS

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Stop settling.
Let's make a decision that changes everything.

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